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MARKETING AND COMMUNICATIONS COORDINATOR


JOB DESCRIPTION

Reporting to the Marketing Manager, the Marketing and Communications Coordinator is responsible for continuously enhancing the global corporate brand image, supporting product launch materials, providing marketing communications to key internal and external stakeholders, and managing internal and external events. The role will work with multiple key stakeholders including sales and engineering teams to ensure that the marketing efforts are aligned with the strategies and key performance metrics to drive demand generation, ROI and positioning/brand image.

  • Maintain consistent branding and corporate identity across B2B marketing channels – continually evaluate and recommend improvements for brand-related communications, and ensure consistency and adherence to company guidelines;
  • Work with Marketing Manager and senior management to develop an annual strategy targeted to strategic initiatives;
  • Direct the activities of agencies, contractors and printing houses in the development of promotional materials for new product launches and internal initiatives as required, including but not limited to: banners, videos, animations, illustrations, infographics, posters, pictures, giveaways, and displays;
  • Support internal communication initiatives including maintenance and content creation for the global intranet, working closely with HR, and collaborating with other departments;
  • Writing, editing, sharing of marketing and communications messaging through campaigns, website, blog, newsletters and/or social media platforms (news, articles, press releases);
  • Manage the coordination and execution of trade shows and internal events as needed, including the direction of third parties and budget creation/management; 

QUALIFICATIONS

  • Post-Secondary degree/diploma required in marketing communications or marketing;
  • Minimum of 3 years’ experience in marketing communications with demonstrated success within industrial B2B segment;
  • Experience in implementation of B2B brand strategy, marketing communications, general communications;
  • Generalist with broad marketing experience in brand management, event planning, internal communication content project management, marketing, advertising, digital and social media;
  • Experience in the design and creation of content for marketing materials in both print and online formats;
  • Experience interfacing with all levels of an organization, including senior management;
  • Strong project management skills with a track record of achieving results;
  • Experience with B2B industrial trade shows;
  • Strong creative, strategic, analytical, organizational, and oral / written communications skills;
  • Highly motivated, well organized, detail-oriented, creative and innovative;
  • Able to manage multiple projects simultaneously;
  • Must be an excellent team player with the ability to build, foster and nurture relationships with members of the Litens global team as well as cross-functional teams;
  • Strong experience with MS Office and Design Tools;
  • Experience with Google Analytics, WordPress, Adobe Photoshop and/or Illustrator an asset.

To apply, please send your resume to employment.info@litens.com

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